100 Things Every Designer Needs to Know About People
Susan Weinschenk explains what makes people act the way they do and combines real science and research with practical examples to deliver a guide every product designer needs.
Made to Stick: Why Some Ideas Survive and Others Die
Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Thinking, Fast and Slow
In the international bestseller, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.