The Design of Everyday Things
The problem sits not always in front of the product. Usually we as product designers are responsible for bad UX Don Norman points out and shows how to pay attention to the needs of users and the principles of cognitive psychology.
UX Strategy: How to Devise Innovative Digital Products that People Want
Jaime Levy provides a hands-on guide with easy going strategy tools and techniques to help product designers build innovative products that people will adore.
The Best Interface Is No Interface: The simple path to brilliant technology
In his insightful, raw, and often hilarious criticism, Golden Krishna reveals fascinating ways to think beyond screens using three principles that lead to more meaningful innovation.
Don't Make Me Think: A Common Sense Approach to Web Usability
Usability guru Steve Krug helped hundreds of thousands of Web designers and developers to understand the principles of intuitive navigation and information design.
Value Proposition Design: How to Create Products and Services Customers Want
This hands-on book teaches you the processes and give you all the tools you need to create great products that sell.
Solving Product Design Exercises: Questions & Answers
Practice your product design and UX skills. Prepare for your next job interview.
The Laws of Simplicity
MIT's Media Lab professor and world-renowned graphic designer John Maeda teaches the reader on how to need less but get more in Design, Technology, Business and Life.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The pioneers of Growth Hacking, Sean Ellis and Morgan Brown wrote the definitive playbook for one of the hottest business methodologies in Silicon Valley and beyond.
Well-Designed: How to Use Empathy to Create Products People Love
Jon Kolko walks the reader through each step of designing a great product with empathy, sharing eye-opening insights from his fifteen-year career in product design along the way.
Hooked: How to Build Habit-Forming Products
Nir Eyal explains the Hook Model – a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Change by Design (Revised and Updated)
The father of Design Thinking Tim Brown explains how Design Thinking transforms organizations and inspires innovation.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Designer Jake Knapp who created the five-day process called Sprint at Google introduces the reader to the methodology of his unique design thinking technique.
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Tom Kelley reveals through entertaining anecdotes how teams research and how to immerse themself in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
User Behavior & Psychology
100 Things Every Designer Needs to Know About People
Susan Weinschenk explains what makes people act the way they do and combines real science and research with practical examples to deliver a guide every product designer needs.
Made to Stick: Why Some Ideas Survive and Others Die
Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.